Today we talk about Harley Davidson, Motorcycle brand which have an unique rider who not just a rider but also have a high loyality and dedication for Harley itself. Harley rider would be proud when he ride his Harley. Harley become one of the best brand in this world after they create Phenomena in this world. Harley was success created their brand not just ordinary motorcycle brand, but also as lifestyle brand. Every person who have Harley collection always have special proud in their heart. If we see Harley wasn’t only Motorcycle brand, Harley also produce their merchandise like clothes. Some of industry buy a Harley license to produce their merchandise. Harley already become lifestyle for some people. Harley’s customer not just only use Harley, but also have a brand minded. They also buy Harley’s merchandise. Harley merchandise like motorcycle clothes by Harley Davidson, Leather Jacket, T-shirt, etc.
So interesting to make a marketing research about Harley. A motorcycle brand which growth become lifestyle. As a one of marketing phenomena, I recommend Harley as example for us. How Harley have strong brand image and become human life style and how Harley made their customer become so loyal customer and proud to use their product.